FAQ

Questions brands
and landlords ask us.

Do you source pop-up spaces?

Yes. It’s the core of the business. We search all of New York for each brief: our own managed venues, our landlord network, or a property we scout and negotiate directly for you.

Do you only work in New York?

Yes. NYC is what we know: SoHo, Nolita, Tribeca, Flatiron, the Lower East Side, Williamsburg, and beyond. The streets, the landlords, the fine print.

Do you work with landlords?

Closely. We fill vacant storefronts with professionally managed pop-ups, on flexible terms, and hand the space back broom-clean. Own retail space? See our landlords page.

Can you manage the whole production?

Yes. Design, build-out, fabrication, permits, signage, furniture, staffing and security coordination, logistics, and breakdown. One team, one point of contact.

Do you handle construction and fabrication?

We bring in contractors, fabricators, and millworkers we’ve used across many builds, and we manage them daily: schedule, site quality, budget.

Can you coordinate photo and video?

Yes, as optional production support. We bring in photographers and videographers we trust to document the build and the finished space. We don’t do PR, press, or influencer campaigns.

How much does a pop-up cost?

Every project is quoted individually, from lean activations to fully customized flagship builds. The space, build-out, timeline, staffing, and production needs move the number. Tell us what you’re planning and we’ll quote it straight.

How quickly can a pop-up launch?

Typically four to eight weeks from brief to open, depending on the space and the build. Tighter is doable when the brief is clear. Ask.

Do you offer short-term leases?

Yes. Days, weeks, or months. We handle terms, insurance requirements, and permits alongside the lease.

What kinds of brands do you work with?

Fashion, beauty, luxury, entertainment, food & beverage. First stores for DTC labels, New York tests for global names.

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